The innovative Mekong Mini Movie campaign is a testament to how film can promote destinations. During the first year of the campaign, people have shared and tagged over 300 mini-movies of 60 seconds or less with #Mekong Moments and #Minis on their own social media platforms, including Instagram, Twitter, and YouTube. These films, inspiring people all over the world with shared experiences to visit the member countries of the Mekong Region have so far already reached over 22.6 million people worldwide and generated over 1.2 million video views and counting. The annual Mekong Mini Movie Festival has assembled a high-profile advisory board from travel CEOs to award-winning filmmakers, which can be viewed at