Preliminary Agenda

8:30 – 09:00

REGISTRATION

 

Film Screenings

Between the sessions, films from the Mekong Mini Movie Festival will be screened.

 

2Nd Asia Destination Film FOrum 2020

Co-chaired by

 

H.E. Mr. Itthipol Khunpluem

Minister of Culture, Thailand

Dr. Sorajak Kasemsuwan

Secretary General, National Federation of Motion Pictures and Contents Associations, Thailand

 

MC

 

dr. Jutamas (Jan) Wisansing

Managing Director, Perfect Link Consulting Group

09:00 – 09:10

Thailand International Film Festival Screening 

in partnership with the Film Office of the Department of Tourism, Thailand Ministry of Tourism and Sports

“If I were brave” by Pamela Velazques (Mexico)

09:10 – 09:50

OPENING & Welcome Remarks

 

Mr. Jens Thraenhart

Founder, Destination Film Forum & Awards

Dr. Sorajak Kasemsuwan

Secretary General, National Federation of Motion Pictures and Contents Associations, Thailand

 

Telling the stories of Thai Destinations

How to tell stories of unknown people, unknown destinations, and unknown experiences and how would destinations benefit?

Mr. Paul Travis

Creative & Managing Director, Lanna Films

 

09:50 – 10:10

SESSION 1: KEYNOTE

The Power of Visual Storytelling for Destinations

Consumers are inspired by visual storytelling in movies and user-generated videos to visit destinations. How has the Thai government focused on film to promote its destinations and sustainability?

H.E. Mr. Weerasak Kowsurat

Senator & former Minister of Tourism and Sports, Thailand

Former Secretary General, National Federation of Motion Pictures and Contents Associations, Thailand

10:10 – 10:30

SESSION 2

The Power of DestinationS For Visual Storytelling

Destinations have an impact on the stories told. What power can a destination have in the production of a film or TV series?  How to productions work with destinations to get the most out of what is there?

Mr. Les Nordhauser

Founder/Executive Producer, Greenlight Films

former Chair of American Association of Producers

 

10:30 – 10:50

SESSION 3

Films that inspire travelers: Cambodia

Hear from the top location scout in Cambodia what it takes to produce films from top movies such as Tomb Raider with Angelina Jolie, award-winning films such as The Last Reel, to BBC documentaries and Netflix series.

MR. Nick Ray

Lonely Planet & Hanuman Films, Cambodia

 

10:50 – 11:05

SESSION 4

Tourism Boards Leveraging Film: Busan, South Korea

How has Busan positioned itself as the prime filming location in South Korea, resulting in tremendous exposure via Korean movies and dramas?

Mr. Raymond Kim

Former Advisory Member of the Blue House (ROK)

Chief, Brand 4IR Institute

 

11:05 – 11:20

SESSION 5

Engaging local filmmakers to tell their stories

The Luang Prabang Film Festival has made a name for itself with the inspiring background of this UNESCO World Heritage town. How does the festival engage filmmakers and curate films to showcase? How do films promote destinations and sustainability?

Dr. Sean Chadwell

Executive Director, Luang Prabang Film Festival

 

 

11:20 – 11:35

SESSION 6

Tourism Boards Leveraging Film: Thailand

Some tourism boards have successfully leveraged films to promote their destinations. How can travel companies benefit?

Mr. Tanes Petsuwan

Deputy Governor for Marketing Communications,
Tourism Authority of Thailand (TAT)

 

11:35 – 11:55

SESSION 7

Video Bloggers Promoting Destination Experiences

Video bloggers have gained a following in inspiring travelers where to go and what to do. How can travel companies benefit?

Mr. Ric Gazarian

CEO, Global Gaz

Chapter Leader, Travel Massive Bangkok

Mr. Gary Butler

Owner/Editor, theroamingcook.com

 

MS. Fah Daengdej

Producer/Host, The Passion | Nation TV 22

Mr. Art Thomya

CEO & Founder, Art Inspire Company Limited

 

 

11:55 – 12:10

SESSION 8

Case Study: Mekong Mini Movie Festival Campaign

Leveraging the power of the crowd to tell the real story of a destination is the strategy of this Mekong Tourism Coordinating Office’s award-winning social media campaign generating over 1.2 million views in its first year. 

Mr. Jens Thraenhart

Executive Director

Mekong Tourism Coordinating Office

 

12:10 – 14:30

LUNCH & NETWORKING break

EXCLUSIVE FILM SCREENINGS

(Limited spaces available)

14:30 – 14:50

SESSION 9

FILMS AFFECTING CHANGE and promoting sustainability

Visual Storytelling has the power to influence how people travel and become more conscious and responsible travelers.

Mr. Gabriel Kuperman

Director of Artist Development, Luang Prabang Film Festival

Executive Producer, Mekong 2030

 

Mr. ROi Ariel

General Manager, GSTC (Global Sustainable Tourism Council)

 

Mr. Graham Harper

Director, PATA

Sustainability & Social Responsibility

MS. Janet Salem

Programme Manager, Sustainable Consumption and Production, United Nations Environment Programme (UNEP)

 

14:50 – 15:10

SESSION 10

Enriching Films by Bringing out the soul of a destination

The soul of a destination can be framed to become its own actor in films, beyond the scenery and the sights, but its people, culture, and way of life. 

Mr. Richie Moore

Director | Cinematographer | Camera Operator

 

 

15:10 – 15:25

SESSION 11

Tourism Boards Leveraging Film: Singapore

“Crazy Rich Asians” has put Singapore on the map for many North Americans and Europeans. How did Singapore Tourism Board collaborate with the production company and tourism stakeholders to maximize return on investment for the destination?  

Mr. JOE CHOO

Area Director, Thailand

Singapore Tourism Board

 

15:25 – 15:45

SESSION 12

Tourism Boards Leveraging Film: Mongolia

How is Mongolia looking to inspire travelers to visit one of the last hidden and remote destinations in the world?

Mr. Les Nordhauser

Founder/Executive Producer, Greenlight Films

former Chair of American Association of Producers

 

 

Executive Interview

 

MS. BAYASGALAN SARANJAV

Director General, Department of Tourism Policy Coordination

Ministry of Environment and Tourism Mongolia

 

Mr. Erdenebileg Ganbold

Producer

“The Steed”

 

 

15:45 – 16:00

SESSION 13

using destinations to tell a story on netflix: Thailand

“The Stranded” is the first Netflix Series filmed in Thailand, distributed internationally. Can a Netflix series effectively promote a destination?

Mr. EKACHAI UEKRONGTHAM

Head of BRAVO! Studios

GMM Studios International

 

16:00 – 16:20

NETworking break

16:20 – 16:40

SESSION 14

Behind the scenes of producing the cave in Thailand

“The Cave” is a film about the Tham Luang cave rescue of the Wild Boar soccer team and their coach, which captivated the world in 2018. How was it made and what impact will it have?

Mr. Joe Cummings

Editor at Large 

Bangkok 101

 

Executive Interview

 

 

Mr. Tom Waller

Producer

The Cave

 

16:40 – 16:55

SESSION 15

leveraging a movie to position a hotel: Lebua at State Tower

Hear from the CEO of Lebua Hotels & Resorts on how he took advantage of being the location of Hangover 2.

MR. Nick Ray

Lonely Planet & Hanuman Films, Cambodia

 

Executive Interview

Mr. Deepak Ohri

CEO, Lebua Hotels & Resorts

 

16:55 – 17:15

SESSION 16

The Power of Visual Storytelling

What role can governments play to leverage film and visual storytelling to promote destinations in a sustainable way by providing incentives for production houses, attracting filmmakers, and engaging the private sector?

Moderator

Mr. Jens Thraenhart

Founder, Destination Film Forum & Awards

Panel

H.E. Mr. Itthipol Khunpluem

Minister of Culture, Thailand

H.E. MR. Tserenbat Namsrai

Minister of Environment and Tourism, Mongolia

17:15 – 17:30

SESSION 17

Hollywood coming to Asia

What is the appeal and potential of Asian destinations for Hollywood productions, and how can travel and tourism organizations benefit

Mr. Nicholas Simon

Founder and CEO, Indochina Productions

 

 

TRANSITION BREAK

 

Asia Destination Film AWARDS 2020

Co-chaired by

 

H.E. Mr. Itthipol Khunpluem

Minister of Culture, Thailand

Dr. Sorajak Kasemsuwan

Secretary General, National Federation of Motion Pictures and Contents Associations, Thailand

18:00 – 18:30

Welcome Remarks

 

 

Mr. Jens Thraenhart

Founder, Destination Film Forum & Awards

Dr. Mario Hardy

CEO, PATA

 

H.E. Mr. Itthipol Khunpluem

Minister of Culture, Thailand

19:30 – 22:30

MONGOLIA FILM FESTIVAL BBQ Party

 

 

WELCOME REMARKS 

H.E. MR. Tserenbat Namsrai

Minister of Environment and Tourism, Mongolia

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SEAT NOW!

THB 2,000 only

for Full-day conference + lunch + movie screenings + Awards night + Mongolia BBQ PARTY

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WHO SHOULD ATTEND?

Tourism professionals and filmmakers interested in good films, promoting destinations through films, and sustainable tourism. Anyone, who wants to find out more how visual storytelling impact destination marketing and how it can have an impact on sustainable travel..

WHY SHOULD I ATTEND?

The Asia Destination Film Forum provides a platform to learn more about the state of visual storytelling in tourism. Meet likeminded people to learn, network, and have a good time.