the Asia Destination Film Forum is celebrating tourism marketing and sustainability via inspiring visual storytelling.
Today, tourists are more experienced and are looking for new destinations and new experiences. Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips.
Recent research suggests that movies can have a strong influence on tourist decision making. Films do not only provide short-term tourism revenue but can build long-term prosperity in a destination. Several countries and destinations quickly understood these advantages and have successfully increased the number of tourists through the magic of films.
29 January 2020
17:30 – Late
Destination Film Forum Happy Hour
Join us for an informal networking evening in partnership with the Mekong Tourism Coordinating Office, Travel Massive, and the Pacific Asia Travel Association (PATA)
30 January 2020
8:30 – 17:30
DFF 2020 consists of sessions held by industry leaders in tourism, sustainability, film making, and storytelling. it explores how consumers are inspired by visual storytelling from movies to user-generated videos to visit destinations, how tourism boards can leverage films, how businesses can benefit from visual storytelling, and how it can drive sustainability.
18:00 – 19:00
The Asia Destination Film Awards recognize films that promote destinations from tourism boards, the private sector, bloggers, and film makers.
19:00 – 19:30
Mekong Tourism’s Mekong Mini Movie Festival is an award-winning consumer campaign that engages travelers to submit 60 second or shorter films through their social media channels.
19:30 – 21:30
Mongolia Film Festival BBQ PARTY
Hosted by the Ministry of Environment and Tourism Mongolia, the Mongolia Film Festival BBQ will be an authentic night of Mongolian traditional foods and cultured performances.
WHO SHOULD ATTEND?
Tourism professionals and filmmakers interested in good films, promoting destinations through films, and sustainable tourism. Anyone, who wants to find out more how visual storytelling impact destination marketing and how it can have an impact on sustainable travel..
WHY SHOULD I ATTEND?
The Asia Destination Film Forum provides a platform to learn more about the state of visual storytelling in tourism. Meet likeminded people to learn, network, and have a good time.